Guides / Using your creations
Using Muse Images and Video Responsibly: Watermarks, Disclosure and Rights
Before you publish something you made with Muse, it’s worth knowing how AI-generated content is marked, when platforms expect you to disclose it, and what to avoid. This keeps your channel in good standing and keeps your audience’s trust.
Muse images carry an invisible watermark
Images from Meta’s Muse Image model in the Meta AI app and on meta.ai carry Content Seal, an invisible watermark. You can’t see it, but Meta says it survives cropping, compression, resizing and screenshots. Meta also offers a public tool where anyone can check whether an image carries the watermark, and it has said it plans to extend Content Seal to video.
In practice, assume that anything you generate can be identified as AI-made. Trying to hide that isn’t worthwhile, and on most platforms it can get your content removed.
When to disclose AI content
Platform rules change, so always check the current policy, but the general direction is consistent:
- YouTube asks creators to disclose realistic altered or synthetic content, especially footage that could be mistaken for real people, places or events. Upload settings include an option for this.
- Meta’s apps (Instagram, Facebook, Threads) label content they detect as AI-generated, and ask creators to label realistic AI video and audio.
- TikTok asks creators to label AI-generated content that shows realistic scenes.
A good rule: if a viewer could reasonably believe the footage is real, disclose it. For historical recreations, a short line in the description or on screen, such as “Scenes recreated with AI”, is honest and doesn’t take anything away from the video.
Be careful with real people
- Don’t create realistic images or video of real people doing or saying things they didn’t do.
- Be especially careful with public figures, news events and anything that could mislead people about something that actually happened.
- Never create sexual, harassing or humiliating content of anyone.
Historical and educational videos
AI recreations are a powerful way to show history that was never filmed, but viewers can easily mistake them for archive footage. To keep things clear:
- Say in the video or description that scenes are recreations.
- Keep facts in your narration accurate and sourced, even when the visuals are imagined.
- Avoid inventing specific details about real victims or named people that you can’t support with sources.
Respect other people’s work
Don’t ask Muse to copy a specific artwork, a famous photo, or characters and logos owned by someone else, and don’t upload other people’s images as references unless you have the right to use them. Original prompts make for original results, which is also better for your channel.
Check the terms
Meta’s terms decide how you may use what Muse creates, including for commercial work and monetised channels. Read the current Muse terms before using generated content in client work or ads.